Email Reminders and Klaviyo for Live Shows: How to Grow and Notify Your Live Shopping Audience

The most common reason live shows get low attendance is simple: people forget. A shopper might see your announcement on Monday, intend to watch on Thursday and then be doing something else when the show starts. A well-timed reminder is often the difference between a show with twenty viewers and one with two hundred.

LiveShoply includes reminder signups for scheduled shows, automatic email reminders and a Klaviyo integration so your live shopping audience becomes part of your wider email marketing. This guide explains how each piece works and how to grow a list of people who actually show up.

These features work together as a funnel. Your storefront and announcements bring people to an upcoming show, the reminder signup captures their interest, the reminder email brings them back at the right time, and Klaviyo lets you keep the relationship going between shows. Each step is simple on its own, but together they turn a one-time announcement into a repeatable system for filling your shows. None of it requires custom development: signups, reminders and the Klaviyo connection are all managed from the LiveShoply admin. The sections below cover each piece in turn, then share practical ways to grow the list and the privacy points to keep in mind, so you can set the whole system up once and let it work in the background before every show.

Why reminders make or break attendance

Live shopping depends on people being present at a specific time. Unlike a product page, you cannot rely on shoppers finding the show whenever they like. Reminders help because:

• They arrive at the right moment. A message about 15 minutes before the show reaches people when they can act.
• They come from intent. People who signed up for a reminder have already said they are interested.
• They build a habit. Regular viewers come to expect and look for your shows.

How reminder signups work

When you schedule a show in LiveShoply, it appears as an upcoming show on your storefront live page at /apps/live and in live player blocks you have placed in your theme. Visitors see the show title, date and time, and a button to get a reminder.

To sign up, a visitor enters their email address. The signup is linked to that specific show, so you can see how many people are interested in each event before it starts. That number is a useful early signal: if signups are low a few days out, you know to promote more.

Email reminders on Starter and above

On the Starter plan and above, LiveShoply sends email reminders automatically to people who signed up for a show. The reminder tells them the show is about to start and includes a link straight to your live page, so they can join with one tap.

You do not need to send these manually or set up any automation; once a show is scheduled and people have signed up, reminders are handled for you. Reminder emails are localized based on your store's locale.

On the Free plan, visitors can still see your upcoming shows, but automated email reminders are not included. If attendance matters to you, reminders are one of the strongest reasons to move to Starter. See the pricing page for details.

The Audience page

The Audience page in the LiveShoply admin brings together the people who have signed up for show reminders. Use it to:

• See how many people have signed up across your shows.
• Understand which shows attracted the most interest.
• Check that your list is growing over time.

Combined with the Insights page, which shows viewers, watch time and orders attributed to each show, the Audience page helps you understand the full path from signup to purchase.

Syncing with Klaviyo

Many Shopify brands use Klaviyo for email marketing. LiveShoply can sync reminder signups to Klaviyo, so people who sign up for a show are added to your Klaviyo account. To set it up, open the integrations settings in LiveShoply, connect your Klaviyo account and choose the list where signups should go.

Once connected, new reminder signups flow into Klaviyo automatically. This means your live shopping audience is no longer separate from your email marketing; you can segment, target and nurture them alongside your other subscribers.

Ideas for Klaviyo flows and campaigns

With signups in Klaviyo, you can build on LiveShoply's own reminders:

• Welcome flow for live viewers. When someone joins the live audience list, send a short series explaining what your shows are, how often they happen and what to expect.
• Show announcement campaigns. Email the whole list when you schedule a new show, with a link to sign up for that specific event.
• Replay follow-ups. After a show, email the list a link to the shoppable replay for people who missed it.
• Segments for engaged viewers. Combine Klaviyo's Shopify data with your live list to identify subscribers who signed up for multiple shows.

Keep the frequency reasonable. A weekly show plus a reminder and a replay email is plenty for most audiences.

How to grow your audience list

Reminder tools only help if people sign up. Practical ways to grow the list:

1. Put upcoming shows on your homepage. Add the live player block to your homepage in the theme editor so visitors see the next show and the reminder button.
2. Link to your live page everywhere. Add /apps/live to your navigation, footer, email signature and social bios.
3. Announce the next show at the end of every show. Viewers who enjoyed this one are the most likely to sign up for the next.
4. Promote on social media. Short highlight clips from previous shows make good teasers. See AI captions and highlight clips.
5. Email your existing list. Your current subscribers are your best source of first viewers.
6. Give people a reason. Mention live-only deals or giveaways in your announcements. See live chat, polls and live deals.
7. Keep a consistent schedule. "Every Thursday at 7 pm" is easier to remember than random dates.

Our guide on how to promote a live shopping event has a full promotion timeline.

Frequently asked questions

When are reminder emails sent? Reminders are sent automatically about 15 minutes before the scheduled start time, so they reach people when they can still join. Make sure the show's scheduled time is accurate.

Can I send reminders by SMS? LiveShoply reminders are sent by email. If you use other channels for marketing, you can use your Klaviyo list to coordinate announcements according to your existing setup.

What happens to signups if I cancel a show? Let signups know through your email platform, and schedule a replacement show as soon as possible so interest is not lost.

Do I need Klaviyo to use reminders? No. Reminder signups and automated reminder emails work on their own on Starter and above. Klaviyo sync is optional for brands that want signups in their main email platform.

Can I import an existing list into the Audience page? The Audience page shows people who signed up for show reminders through LiveShoply. To reach your existing subscribers, send a show announcement from your email platform with a link to your live page.

Which plan do I need? Reminder signups appear on your storefront for scheduled shows, while automatic email reminders require Starter or above. See the pricing page for full details.

Finally, measure the effect. Compare the number of reminder signups for each show on the Audience page with the viewers and attributed orders on the Insights page. Over several shows, you will see which announcement channels and show topics bring in the most engaged viewers, and you can focus your promotion effort there.

Privacy and consent

Signing up for a show reminder is a clear request to be notified about that show. Before adding people to broader marketing emails in Klaviyo, make sure you follow the email marketing and privacy rules that apply in your region and to your customers, and that your signup wording and privacy policy explain how addresses are used. Always include an unsubscribe option in marketing emails.

Reminders and audience tools turn one-off viewers into a returning community. See everything included on the features page, and if you need help connecting Klaviyo, use live chat on the in-app Help page.