Co-Hosting a Live Shopping Show with Influencers and Creators

Bringing a creator into your live shopping show puts your products in front of a new, engaged audience — people who already trust the creator's taste. A good co-hosted show combines your product knowledge with the creator's personality, and it can bring in viewers you'd never reach on your own. This guide covers how to plan one, from finding the right person to measuring whether it worked.

Why co-host with an influencer

• New audience. The creator promotes the show to their followers, many of whom have never visited your store.
• Borrowed trust. Viewers who follow a creator for their opinions take recommendations seriously.
• Better entertainment. Two people talking is easier to watch than one person talking to a camera. Natural back-and-forth fills quiet moments.
• Fresh perspective. A creator styles and uses your products in ways you might not think of.
• Reusable content. The replay and clips give you creator content you can use on product pages afterward, if your agreement allows it.

Finding the right co-host

Follower count matters less than fit. A smaller creator whose audience matches your customers can drive more sales than a big name with a general audience.

• Start with your customers. Check who already tags your brand or buys from you. Existing fans are the most genuine hosts.
• Look for live experience. Someone who already goes live regularly is comfortable talking on camera without a script.
• Check engagement, not just followers. Look at whether their followers comment and ask questions, especially about products.
• Watch a few of their videos. Make sure their tone and values match your brand.
• Think about niche experts. A stylist, makeup artist, chef or trainer can be as valuable as a lifestyle influencer.

Agreeing terms and writing the brief

Get the details in writing before the show. A clear agreement avoids awkward conversations later.

• Payment. A flat fee, a commission on sales, free products, or a mix. Commission-based deals need a way to track sales — a unique discount code is the simplest.
• Promotion. How many posts or stories the creator will share before the show, and when.
• Content rights. Whether you can use the replay and clips on your store and in ads, and for how long.
• Disclosure. Creators should clearly tell viewers they're partnering with your brand. In the US, the FTC expects material connections to be disclosed.
• Timing. Show date, rehearsal date and arrival or log-in time.

Then write a one-page brief covering:

1. The products to feature, in order, with key facts, prices and sizes.
2. Claims the creator can and can't make about the products.
3. The live deal or discount code and when it expires.
4. Any giveaway, with the keyword and prize.
5. The overall goal of the show — launch a collection, clear seasonal stock, grow your audience.

Splitting the show into segments

A clear structure helps two hosts avoid talking over each other. Decide who leads each part and who supports.

• Welcome (3 min): the brand host introduces the creator; the creator says hello to their followers.
• Creator's picks (10–15 min): the creator leads, showing favorite products and how they use them. The brand host adds details on sizing, materials and price.
• Engagement break (3 min): a poll or giveaway, ideally announced by the creator.
• Brand deep dive (5–10 min): the brand host shows new arrivals or bestsellers while the creator reacts and asks questions viewers might have.
• Wrap-up (3 min): recap the favorites, repeat the discount code, and announce when the next show is.

Have a third person moderate chat and pin products so neither host has to look away from the camera. Our show script template is a good starting point for the running order.

The best co-hosted shows feel like two friends shopping together, not a presenter reading lines next to a guest.

A few habits keep two-host shows running smoothly:

• Agree on hand signals. A simple gesture for "wrap this product up" or "you take this question" avoids awkward interruptions.
• Name questions before answering. Reading the viewer's name and question aloud lets both hosts know who is answering and keeps the chat feeling heard.
• Let the creator speak to their followers. Viewers who came for the creator want to hear from them directly, so avoid the brand host dominating the conversation.
• Keep product facts with the brand host. If the creator isn't sure about a detail like materials or shipping times, they should hand it over rather than guess.

Tech setup for remote guests

Your co-host doesn't need to be in the same room. Remote co-hosting makes it easy to work with creators anywhere.

• Invite link. On LiveShoply Growth and Pro, you can invite a guest to join your show via an invite link — they open it in their browser and join from their phone or laptop, with no app to install.
• Layout. Choose split screen when both hosts are talking equally, and picture-in-picture when one person is demonstrating products and the other is reacting.
• Test beforehand. Run a 10-minute rehearsal on the same device and network the guest will use on the day. Check their lighting, audio and connection.
• Headphones. Ask both hosts to wear headphones to avoid echo and feedback.
• Backup plan. If the guest's connection drops, the main host should be ready to carry on alone until they reconnect.

Give your guest the basics from our equipment setup guide: face a window or light, put the phone at eye level and use a stable connection.

Measuring the results

Decide what success looks like before the show, so you can judge it fairly afterward.

• New viewers. How many people watched compared with your usual shows.
• Reminder sign-ups. How many people signed up in the days before — a good sign of how well the creator promoted it.
• Orders and revenue. Sales attributed to the show and replay, plus uses of the creator's discount code.
• New customers. How many orders came from first-time buyers.
• Replay performance. Co-hosted replays often keep selling as the creator shares them.

LiveShoply ties views, add-to-carts and orders to the show, replay or video they came from, so you can compare co-hosted shows with your solo ones. See the features page for how insights work.

If the first show works, plan a recurring series with the same creator. Audiences grow when they know when to tune in. Read how to promote a live shopping event to make the most of both audiences, and check which plan includes co-hosting.